Tourism New Zealand, the official destination marketing organization for the country, is launching its first global campaign following its reopening after the pandemic, calling on international travelers to experience transformational tourism with the campaign “If You Seek,” launching globally.

“If You Seek,” encourages travelers to learn and practice two of New Zealand’s values: manaakitanga, which is a deep expression of hospitality and understanding, and kaitiakitanga, which is a call to be a guardian and steward of the environment.

“American travelers are craving something different that New Zealand can offer: more immersive and intentional experiences,” said René de Monchy, Tourism New Zealand’s Chief Executive. “With borders fully opened, ‘If You Seek’ invites the curious to unleash the seeker within while traveling through New Zealand unearthing a sense of discovery and long-term personal growth.”

“We are encouraging manuhiri (visitors) to immerse themselves in New Zealand’s unique culture, people, and natural environment and see, feel, hear, touch, and smell the magic of this country. We want to reward those curious enough to look a little deeper and go a little further to discover more authentic meaningful connections,” de Monchy continued.

The campaign includes videos across social media and television channels in North America and the United Kingdom. The videos feature sensory experiences that combine some of New Zealand’s greatest attractions with its culture, natural environment, and people to showcase the relationship between a traveler and his or her destination.

Travelers heading to New Zealand are currently required to have a traveler visa or complete the New Zealand Electronic Travel Authorization form, complete the New Zealand Traveler Declaration form prior to arrival, and present proof of full vaccination as defined by the country.

Travelers will also be provided with COVID-19 rapid antigen tests upon arrival, which they are to use to self-test upon arrival or the day after, and again on the fifth or sixth day after arrival.